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STEINBACH
- The Automobile City

In 1903, the first auto dealership was brought to Steinbach, and things have been in high gear ever since.
As the number of dealerships grew, Steinbach quickly became known as The Automobile City - symbolized by a giant, antique Rolls Royce. People drove for hours to take advantage of the selection, unbeatable deals, and unheard-of friendly service. In fact, one Auto Dealers' slogan "It's worth the trip!" is recognized by thousands of people across the country. Vehicle shoppers, and other visitors to Steinbach, are quick to agree with the current slogan as well: "It's closer than you think!"
Today, things are different in only one respect for the Steinbach Automobile Dealers Association - even more people are coming to The Automobile City!